NAME IT in Field’s

At NAME IT, we are inspired and encouraged by children's straightforwardness, and we see the world through their eyes. Our creativity is rooted in children's zest for life and free way of thinking. We dress babies, children and tweens for any occasion and always in style.

We create contemporary clothes for children and tweens at affordable prices, always with an eye on the adult fashion world, so we can create individual looks based on the latest trends.

We make an effort to produce responsible fashion when we transform the latest trends into comfortable and safe quality clothing for children and tweens.


Our range is divided into 4 product lines that cover children's needs from the time they are newborns until they can fit into adult fashion.

NAME IT BABY 0-1 years

Everything a baby needs when exploring the world. Our care reflects in the baby clothes, which never compromise on comfort, safety and quality. The clothes reflect the latest trends with a focus on the needs of babies aged 0 to 1 year.

NAME IT MINI 1-5 years

Everything the little ones need when they go exploring in the big world. Fashionable children's clothing that does not compromise when it comes to comfort, quality and fit. Aimed at children aged 1 to 4 years.


Children's fashion for any occasion created based on the desire to merge fashion trends with the needs of curious and active children. Aimed at fun-loving children aged 5-12 who want to make fashion a part of their play.

LMTD 10-16 years

Fashion clothes for the next generation of trendsetters. For tweens and teenagers around 10 to 16 years, who are always online, informed and personal in their style and taste. A fashion brand inspired by tomorrow's young people in search of independence.



We wrap gifts all year round and can offer personal help to find exactly what you are missing. With us, we value customer service and customer care very highly, and always do our best to give the customer an experience.


Corporate and Social Responsibility

Name It should be a safe choice when shopping for clothes for your children. Our clothes are safe to wear for the very young children, as it is extremely important to us that we adhere to our strict policy of responsible production. This means, among other things, that we focus a lot on limiting or banning the use of chemicals for our clothes. In addition, more than 20% of our clothing is made from organic cotton. We are constantly working on even more improvements when it comes to sustainable production.



Remember to register your purchases from NAME IT by scanning the receipt in the FIELD'S PREMIUM app and win great prizes!

FIELD’S PREMIUM is Field’s loyalty program, and it is our way of giving something back to our loyal customers. You will here find great prizes in our draws every week and every month, and every time you scan a receipt for a purchase in Field’s, you get one ticket in the weekly and monthly draws. That is, the more receipts you scan, the greater are your chances of winning! In addition, you also get 1 extra hour free parking EVERY time you visit Field's, and then you will find great offers from our stores and partners. FIELD’S PREMIUM is our way of rewarding you as a customer of Field’s!


Find Name It

Name It is located on level 1 in the Fashion Quarter next to Normal. The nearest entrance is the main entrance from Ørestads Blvd. If you come by car, you can park near the B-tower and take the elevator or escalator to level 1.


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Name It

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Nearest entrance :
Metro entrance



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