Lifestyle and Entertainment

BR in Field's

At BR, we want to give customers a unique experience. A shopping trip in BR should be exciting and inspiring - with lots of fun surprises for children. That is why our store is large and spacious - so there is plenty of space for play, speed and trouble.

We have a large selection of toys, games and equipment for children of all ages - and always at strong prices! With us, you will always find the toys that are up to date. We will be first with the latest trends. This means that the kids can always find the latest trend in the kindergarten or school when shopping in BR. Ranging from LEGO, dolls and telescopes to skateboards, play dough and pearls.

The BR chain was established in 1963 under the name BR-toy after the founder Børge Rasmussen. Later, the name was changed to Cousin BR. Today, the name is BR, and the chain is owned by Salling Group. There are 26 BR stores across the country.


Corporate and Social Responsibility

  • All our Wooden Toys are FSC certified
  • With us, you can sign up for an electronic receipt, so that unnecessary paper is not used.
  • We have entered into a partnership with UNICEF, and therefore sell Christmas calendars at Christmas, where the money goes to a good cause.



Remember to register your purchases from BR by scanning the receipt in the FIELD'S PREMIUM app and win great prizes!

FIELD’S PREMIUM is Field’s loyalty program, and it is our way of giving something back to our loyal customers. You will find great prizes in our draws every week and every month, and every time you scan a receipt for a purchase in Field’s, you get one ticket in the weekly and monthly draws. That is, the more receipts you scan, the greater are your chances of winning! In addition, you also get 1 extra hour free parking EVERY time you visit Field's, and then you will here find great offers from our stores and partners. FIELD’S PREMIUM is our way of rewarding you as a customer of Field’s!


Find BR

BR is situated on level 0 at Bilka. The nearest entrance is the Bilka entrance from Arne Jacobsens Allé. If you arrive by car, park near the A-tower and use the lift to level 0.



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Nearest entrance :
Entrance near Bilka


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